A Historic First for Nutella

After more than six decades of sticking to its iconic formula, Nutella has officially introduced a brand-new flavor. In April 2026, parent company Ferrero launched Nutella Peanut, marking the first major flavor innovation since the spread debuted in 1964.

The move represents a significant shift for a brand that has long relied on the strength of its original recipe, even as it expanded into related products like biscuits, snack bars, and ice cream.

What Exactly Is Nutella Peanut?

Nutella Peanut is not just a simple mix of peanut butter and the classic spread. Instead, it is a carefully developed product that blends Nutella’s signature chocolate-hazelnut base with the rich, roasted taste of peanuts.

The result is a creamy, slightly thicker spread with a more pronounced nutty depth. Early descriptions compare it to a melted peanut chocolate candy, with peanuts leading the flavor before giving way to Nutella’s familiar cocoa finish.

A New Recipe With a Key Difference

One of the biggest changes lies in the ingredients. Nutella Peanut includes sugar, peanuts, palm oil, peanut flour, cocoa, hazelnuts, soy lecithin, salt, and vanillin.

Notably, it does not contain skim milk powder, which is a staple in the original version. This makes Nutella Peanut the first dairy-free variant of the product available in the United States, opening it up to a wider range of consumers.

Nutritionally, it offers slightly more fat and sodium but less sugar compared to the original, along with a modest boost in protein.

Rolling Out Across North America

The new flavor began rolling out across the United States and parts of Canada in April 2026, quickly appearing in major retail chains and online platforms.

It is available in two sizes, including a standard jar and a larger multi-pack option. The packaging features a gold-toned label, making it easy to distinguish from the classic version on store shelves.

Production is handled at a dedicated facility in Franklin Park, Illinois, part of a $75 million investment by Ferrero to support the launch while keeping it separate from traditional Nutella production lines.

Why Now?

The launch comes after years of fan demand for a peanut-infused version of Nutella. Ferrero had been teasing the idea since 2025, building anticipation through social media and brand campaigns.

According to company executives, the decision to finally introduce a new flavor was driven by both consumer interest and a desire to evolve while staying true to the brand’s identity.

A Pop-Up Experience to Celebrate

To mark the launch, Nutella is hosting a limited-time pop-up event in New York City. Taking place in the NoHo neighborhood on May 16 and 17, 2026, the event will feature free samples, interactive experiences, and themed giveaways.

Visitors can expect creative ways to enjoy the new spread, from sandwiches to snack pairings.

Early Reactions and Fan Buzz

Initial responses have been overwhelmingly positive. Many fans see Nutella Peanut as the perfect combination of two already beloved flavors, especially for those who previously mixed peanut butter with Nutella at home.

Taste testers have highlighted its versatility, noting it works well on toast, fruit like apples, crackers, and even straight from the spoon.

Nutella Peanut signals a bold but calculated evolution for one of the world’s most recognizable food brands. After more than 60 years of relying on a single core flavor, Ferrero has shown that innovation does not have to come at the expense of identity.

By blending familiarity with something new, Nutella Peanut opens the door to a fresh generation of fans while giving longtime lovers of the spread a reason to be excited again.

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