The Uganda Advertising Association has officially launched the 2026 Silverback Awards under the theme “The Bold Rise”, signalling a renewed push to position Uganda’s creative industry as a driver of business growth, innovation and international recognition.
In a departure from traditional launch events, this year’s campaign began aboard the Promote Uganda Double Decker Bus, taking industry leaders on a tour through Kampala before concluding at the Makerere University School of Industrial and Fine Art, a fitting venue that has produced many of Uganda’s leading creatives.
Speaking at the launch, Silverback Awards 2026 Chairperson Allen Ssempa said the unique launch reflected the spirit of this year’s theme and reinforced the link between creativity and Uganda’s national identity.
“The Silverback is one of Uganda’s most powerful symbols. By aligning this year’s awards with the country’s tourism story, we’re celebrating creativity as another national asset capable of taking Uganda to the world.”
The event brought together representatives from the private sector, advertising agencies, media houses, marketers, public relations professionals and government institutions, underscoring growing collaboration in advancing Uganda’s communications and creative industries.
Delivering the keynote address, Preetesh Sewraj, whose organisation serves as the Silverback Awards’ technical partner, encouraged Ugandan creatives to produce work capable of competing on the continental stage.
Meanwhile, Sarah Kagingo highlighted the role of creativity and strategic communications in strengthening business competitiveness, attracting investment and supporting national development.
Launching the 2026 theme, UAA Chairman Peter Kazibwe described “The Bold Rise” as a call for the industry to embrace courage, raise creative standards and develop ideas that deliver measurable business impact while earning regional and global recognition.
Key Dates for Silverback Awards 2026
The Uganda Advertising Association has announced the following milestones for this year’s awards programme:
- Entries Open: 20 July 2026
- Communication Industry Symposium: 5 November 2026
- Silverback Awards Gala: 6 November 2026
The association is inviting agencies, brands, public relations firms, media organisations, production houses, digital creators, designers and independent creatives to submit their best work when entries officially open.
Driving Uganda’s Creative Future
As Uganda’s creative economy continues to grow, the Silverback Awards remain a key platform for recognising innovation, excellence and impactful brand communication.
With the 2026 edition now officially underway, the awards are expected to inspire a new generation of creatives to develop bold ideas that not only transform businesses locally but also showcase Uganda’s creative talent on the African and global stage.
ALSO READ
Uganda Advertising Association Revives AdNites to Reconnect the Creative Industry
