THE WOMEN BEHIND THE WORK: SEEING THE STRATEGISTS UGANDA DOESN’T ALWAYS APPLAUD

By Abel Mugume, Head of Business Development, MAAD McCANN Uganda’s advertising industry is loud when it comes to visible creativity. We celebrate the TV commercial that makes everyone laugh. We talk about the billboard that becomes a city conversation. We applaud the campaign that wins an award. But the industry is often quiet about a … Continue reading THE WOMEN BEHIND THE WORK: SEEING THE STRATEGISTS UGANDA DOESN’T ALWAYS APPLAUD